Business Ethics in Ford Motor Company Essay Example | Topics and Well Written Essays - 750 words - 1

Business Ethics in Ford Motor Company - Essay Example The ethical issue in discussion will be ignoring customer complaints. Ford Motor Company is an American automaker based in Detroit Michigan. The multinational. The company was incorporated in 1903. It was founded by Henry ford. It sells most of its commercial brands and automobiles under the â€Å"Ford† brand and sells its luxury vehicles under the brand â€Å"Lincoln.† Preceded by General Motors, Ford in currently ranked as the second largest auto maker in the U.S. Though the company adheres to most of its ethical code, it has been found to ignore some. Birsch (1994) states that one such case and point is the infamous â€Å"Ford Pinto Case.† The company has also faced other cases including a class action law suit for racial discrimination in 2006. This is according to Ferrellet al (2013). In more recent times, Ford Motor Company has been accused of not paying attention to customer complains. This seems to be a weakness in the company’s ethics as it is ign oring customer complaints that led to the Ford Pinto case. This is according to Birsch (1994). Many are of the opinion that the company is in dire straits and is willing to sacrifice its customers so as to save itself. Many people claim to have for example given numerous complaints about the Ford F-150 King Ranch. A car which they say has many problems. Local dealerships have turned a deaf ear to this and so has the manufacturer. Customers claim that it is universal practice for Ford to deny that a problem exists until ones warranty expires. This behavior by the manufacturer has led owners of recent ford models to lose confidence in their vehicles. Problems have also been found in the Ford Ranger. Problems with their vehicles range from minor to quite dangerous. There have been reports of Ford Ranger XLT brakes failing to work when it’s raining. Such a problem could prove disastrous.