Saturday, August 31, 2019

Relationship Between Transformational And Transactional Leadership Skills Education Essay

This paper will measure the relationship between transformational and transactional leading accomplishments in principals of kindergarten through eight class schools. Seven assorted beginnings incorporating diaries and surveies have been critiqued and delineated. The find from these articles is that principals with transactional and transformational qualities lead efficaciously. The ultimate end of a principal is to make a safe acquisition environment where pupils are able to larn to their highest potency. The focal point of this paper is to research class schools runing from kindergarten through eight classs and to supply the reader with ample qualities of an effectual transformational and transactional leader.Problem StatementRecent surveies suggest that kindergarten through 8th grade pupils in the United States are fighting to run into criterions and are falling behind ( Lucas & A ; Valentine, 2002 ) . Educators and principals must be held accountable. Transformational and transac tional leaders obtain accomplishments that will advance pupil success and teacher answerability. Leaderships that usher pedagogues, equals, parents, and pupils within the transactional and transformational attack will ensue in a positive school environment and pupils will work to their highest potency.Purpose StatementThe intent of this research is to supply principals, or leaders with effectual tools for guiding, making, and taking efficient and successful schools. Principals need to hold a clear, concise appreciation on taking efficaciously. This thesis will supply them with accurate surveies that support transactional and transformational leading.Research Questions and AimsTransformational and transactional leading defined Implementing transformational and transactional leading accomplishments for principals Educators efficaciously learning under the counsel of a transformational and transactional leader Promoting pupil success and accomplishment for principals of kindergarten through 8th class schoolsBodyTransformational and Transactional Leadership Skills DefinedCharisma, inspiration, and efficaciously pass oning with subsidiaries are three qualities of transactional and transformational leaders ( Anderson, 2008 ) . Principals that obtain these features will make a respectful resonance with pedagogues, parents, and pupils ( Hood, Poulson, Mason, Walker, & A ; Dixon, 2009 ; Lucas, & A ; Valentine, 2002 ) . Transformational leaders inspire and create positive on the job environments ( Bono & A ; Judge, 1004 ) . Transactional and transformational leaders encourage squad work and concerted acquisition schemes. Educators that are led under the transformational and transactional attack will be able to portion thoughts with other members of the school community. Educators will be advised to detect other schoolroom scenes and learn signifier other instructors ( Chin, 2007 ) . Principals that lead in this attack will make a positive working and learning environment. Students will be able to larn efficaciously and pedagogues will be encouraged to work with and larn from fellow equals. One recent survey explored the transformational leader and concludes that leaders whom hold subsidiaries accountable and continuously evaluate and review in a positive manor will be successful leaders ( Chin, 2007 ) . This type of answerability can be measured though self ratings ( Pounder, 2008 ) . Transformational and transactional approached to leading must be implemented for a successful school environment ( Lucas & A ; Valentine, 2002 ) . Researchers studied teacher studies and focused on five countries dwelling of shared ends, learning coaction, teacher acquisition, teacher certainty, and teacher committedness. The writers hypothesized school principals whom score high in the identified five factors are effectual transformational leaders associating to student success in schools. They intended for pedagogues to finish a study that evaluates their principal ‘s transformational leading manner. These 18 simple principals and their modules were asked to return the study in order for the writer to decently measure the ratings ( Lucas & A ; Valentine, 2002 ) . With the collected information, the writers discovered that increased transformational leading principals were associated with schools that demonstrated enhanced degrees of societal organisations reflective of effectual schools. The survey besides investigated two research questionnaires. The first was questionnaire was from Bass and the 2nd from Avolio. These questionnaires determined that increased transformational principals are associated with schools that show high degrees of societal organisations and pupil success, corroborating the writers ‘ hypothesis ( Lucas & A ; Valentine, 2002 ) .Educators efficaciously learning under the counsel of a transformational and transactional leaderVariable One: Evaluation and Accountability One of import quality of effectual instruction is that pedagogues are able to self evaluate and self examine their instruction schemes ( Pounder, 2008 ) . Prior to school beginning, instructors will be asked by the transactional principal to self measure one lesson per one-fourth of the approaching school twelvemonth. The lesson program will be submitted to the principal. The pedagogue will observe the pros and cons of their lesson. Self rating will advance the pedagogue ‘s ability to guarantee that effectual lessons and activities are taught and implemented in the schoolroom ( Poulson, Mason, Walker, & A ; Dixon, 2009 ; Lucas, & A ; Valentine, 2002 ) . Principals that lead in the transactional and transformational attack can besides promote pedagogues to measure other equals. Educators can larn from one another, portion thoughts, and hand in glove learn under this type of leading. ( Poulson, Mason, Walker, & A ; Dixon, 2009 ) . This environment will ensue in a positive ambiance for parents, instructors, pupils, and staff members. Similar to self rating and equal rating, the transformational and transactional principal will be able to measure and detect the pedagogue. The principal will run into with the instructor prior to the ascertained lesson. The principal will be provided with the pedagogue ‘s lesson program and together they will choose a day of the month for the observation. Following, the principal will detect the lesson. This transformational and transactional leader will inquire the undermentioned inquiries ( Anderson, 2008 ; Lucas, & A ; Valentine, 2002 ) : Did the instructor grasp the pupils ‘ attending? Were the pupils engaged throughout the lesson? Was the stuff presented in a clear, concise manor? Were the demands of each type of scholar met in the lesson? What were the pupils making throughout the lesson? Did the instructor cheque for understanding and inquire follow-up inquiries? How was the lesson concluded? These are seven inquiries that the principal will observe throughout the lesson. Finally, the principal and instructor will hold a station conference sing the observation. At this conference, the principal will be able to supply the pedagogue with notes and remarks refering to the ascertained lesson. The principal will be able to discourse strengths and failings and offer tools for betterment ( Bono & A ; Judge, 2004. Variable Two: Professional Growth Transformational and transactional leaders must promote members to continually enhance professional growing. Continuous larning for pedagogues will advance effectual pedagogues. As a transformational and transactional principal, chances for growing and betterment must be available for pedagogues. Workshops, seminars, and meeting are indispensable for effectual instruction and for teacher answerability ( Bono & A ; Judge, 2004 ) .Promoting pupil success and accomplishmentStudents will stand out under a transformational and transactional leader ( Chin, 2007 ) . Students respond positively to leaders that are magnetic, rational, and originative. Students are able to set up a respectful resonance with the disposal and school personal ( Chin, 2007 ) . Principals whom set up the foundation of transformational and transactional leading accomplishments will advance pupil success and accomplishment. Datas from 1,762 pedagogues and 9,941 pupils in one big school territory were obtained to research the effects of transformational leading patterns on selected organisation conditions and pupil battle within the schools. The consequences confirmed that there were strong important effects of such transformational and transactional leading on pupil success rate. This partciular article was qualitative and provided voluminous sum of information associating to the field of transformational leading and its benefit in schools ( Leithwood, 2000 ) . Transformational and transactional leaders obtain qualities that are animating and successful. Principals who lead in this attack will make a safe acquisition environment where pupils are able to larn to their highest potency ( Hood, Poulson, Mason, Walker, & A ; Dixon, 2009 ) . Teacher answerability and public presentation is the 2nd measure within the transformational and transactional attack ( Chin, ( 2007 ) . Teachers must be able to self evaluate, evaluate equals, and take part in principal-teacher rating. Educators must go on to turn professional and go on their instruction.

Friday, August 30, 2019

Employment and Job Satisfaction

Activity One Reasons why the organisation needs to collect HR data 1) To record contractual arrangements and agreements. Through retaining a copy of the employees contract along with any amendments ensures that there is no confusion in regards to an employee status. 2) To ensure compliance with legal requirements and provide a statutory excuse if required. An example of when this could be required is if an employee working for your company is found to be working in the UK illegally. If you are able to demonstrate that you carried out the necessary initial and annual checks you can avoid a ? 0,000 fine. Types of data that is collected within an organisation and how each supports HR practices 1) Customer Feedback – The collection of customer feedback allows the employer to identify any learning and development needs that may be required. It can also be used as a tool for performance management. 2) Demographics – The collection of information in regards to age allows for s uccession planning should you be dealing with an aging workforce. The collection of information in regards to gender can be important when considering equal opportunities. ) Recruitment – The collection and analysis of recruitment information helps assess legal compliance in particular monitoring of equality and diversity information. It also provides statistics on success rates of each stage of the process along with how successful different methods of recruitment have proved. A description of at least two methods of storing records and the benefits of each 1) Manual System – This is the keeping of hard copies of HR records in staff files. Manual filing is low cost and easily accessible.A manual system cannot be affected by loss of power and cannot be maliciously hacked into from outside the company. 2) Hosted Computer Records – keeping records on a hosted cloud reduces physical storage space required along with allowing access to records remotely. It can reduc e administration time (ie filing) and information may be easier to find. Two essential items of UK legislation relating to the recording, storage and accessibility of HR data The Data Protection Act 1998 states that data must be collected and processed fairly and lawfully and obtained for only the lawful purposes.The data must be adequate and relevant and not excessive along with being accurate and where necessary kept up to date. You must not keep information longer than necessary and it must be stored securely and in accordance with the rights of data subjects. Personal data shall not be transferred outside the European Economic Area unless the country or territory has adequate safeguards for data subjects. An example of where this may be applicable is the keeping of CVs on file. The Freedom of Information Act creates a public â€Å"right of access† to information held by public authorities.This applies to all public authorities including: * government departments and local assemblies * local authorities and councils * health trusts, hospitals and doctors’ surgeries * schools, colleges and universities * publicly funded museums * the police * other non-departmental public bodies An example of where this may be applicable in an HR setting would be the request of information regarding the successful candidate by an unsuccessful applicant following the recruitment of a new position. Activity Two Introduction On an annual basis our company carries out an Employee Survey.The survey is sent out to every single staff member from branch staff to directors and there is an average response rate of around 80%. This year's employee survey was carried out in July with the results being collected and collated in August and September. The surveys are carried out anonymously and employees are asked to identify their level of seniority within the company along with length of service. I have decided to look at staff members length of service and job satisfaction in relation to their seniority within the company.I think that there are several factors which make this a valuable exercise. Through identifying length of service by seniority it may identify specific job roles where there is a trend of employees are leaving after a particular length of time. Through doing this it may allow further investigation as to the reasons behind this and allow the company to bring in measures to limit this, eg specific areas of training or changes in approach to particular roles. Through reducing turnover this can reduce recruitment costs and disruption in the workplace.Identifying job satisfaction can take this a step further by identifying people who are currently in positions who may need some extra attention to prevent them leaving. Analysis and Interpretation Firstly, I transposed the dataset into percentages as this allows standardisation and ease of comparison. I decided that it would be a good idea to give a general overview of the company by creat ing a pie cart to show how the company is made up (graph one). I then further broke this down to compare length of service by seniority (graph two).I decided to use a bar chart with the break down of figures below as I think it gives good visual represetation of the situation across the company. I then broke the data down further to identify job satisfaction by seniority – again in a bar chart as I am looking at a decrete set of data (graph 3). I attempted to link the three sets of data (length of service/satisfaction and seniority) but found that the resulting chart was very complicated and unclear so decided it was better to keep these as two separate entities. Finally, I indentified the reason why people were unsatisfied in the workpalce and displayed this in graph four.From the work carried out I believe that there is evidence that the people at â€Å"assistant† level within the company are in need of a bit of TLC. Whilst their pattern of length of service may be e xplained through people being promoted, they are also the lease satisified group in the company and cite â€Å"management† as the reason behind this. Graph One – Break Down of Company by Job Type Graph Two –Length of Service by Seniority Graph 3 – Job Satisfaction by Seniority Graph Four – Reason Stated for Unsatisfaction in the Workplace %

Thursday, August 29, 2019

Primary sources analysis Essay Example | Topics and Well Written Essays - 1000 words

Primary sources analysis - Essay Example The pamphlet starts with Paine describing the difference between government and society, in which he criticizes the government for creating distinctions in society and in people and enforcing laws on the freedom of people (â€Å"Paine†). He claims that a society is formed because of the people’s needs which are interdependent on other people of society and these necessitate their interaction (â€Å"Paine†). However, a government is just needed when people do not behave morally and loses their conscience i.e. when they need someone to regulate and govern them (â€Å"Paine†). In just his description of government Paine shows his utter dislike of this regulatory body which makes laws to govern not just the issues concerning a society, but also the lives of people, snatching their freedom from them (â€Å"Paine†). It is here that Paine gives his idea of how the government should be like and the Act of Confederation to be replaced by the Act of Constitut ion. Paine brings the attention of people towards the failures of the constitution of United Kingdom, which is ruled by monarchial and aristocratic tyranny (â€Å"Paine†). ... This system of English constitution gives power to those who contribute nothing for the people, and takes away the power from the commons (ordinary people) who only can make a difference to the society (â€Å"Paine†). Paine’s argument touches one’s soul because these are questions in every one’s minds, only no one is daring enough to ask them. Plain openly states this mixed society a ridiculous form where Congress makes laws and monarch executes them, that is, the final power is always with the monarch (â€Å"Paine†). He argues that humans are equals as taught to us in our religions as well, then how can any parliament have more powers then an ordinary common (â€Å"Paine†). Paine also raised some genuine facts which rendered British power even more invalid. He said that America was not in war with any other country, but British’s rivals have become American’s too which is the misuse of the state of America (â€Å"Paine†) . Referring to phenomena of religion, Paine brought the attention of people towards how God has created the world by leaving the nation of America and Britain far apart, meaning that God himself did not allow this injustice (â€Å"Paine†). British were exploiting the people of America by using their resources for its own benefits and taking away the opportunities of commerce which America excelled at (â€Å"Paine†). Paine’s arguments were direct and tangible and arouse emotions in people who were already tired and fed up by the unjust treatments imposed on them. They were already on the brink about independence and Common Sense served as their fuel to call out and fight for independence which was their right and only they could bring it by changing their destiny. Common sense was famous all the more because of the

Wednesday, August 28, 2019

Contemporary issues in marketing MGT Essay Example | Topics and Well Written Essays - 1500 words

Contemporary issues in marketing MGT - Essay Example Over time the classical economic theory based business social responsibility evolved to see business social responsibility as more than just profit. Businesses worldwide have become more socially responsible, but they still are pursuing economic interests. Economic interests will always remain the number one priority for businesses all over the world. "Any mechanism for enforcing or urging social responsibility upon firms must of course reckon with a profit motive..." (Arrow, 2001: 304) Not all the businesses have socially responsible outlook. Some business owners still regard socially responsible business practices as a waste of money, the cost outweighing any benefits. The majority of business owners, however, regard the cost of socially responsible actions as necessary expense. They make such a commitment an essential part of their business operation. They take a great deal of pride in the reputation their business has established and wish to protect its good name. These businesses want to be seen as responsible corporate citizens, conscious of the high standards expected of them by their customers and society at large. The business world of today is much more complex compared to that of 60 years age, requiring a higher degree of corporate social responsibil... Corporate Social responsibility's (CSR's) time has come, and it is not just a management fad. The key benefits of CSR for companies are in employee retention and helping organizations through dialogue and engagement with their key stakeholders. This enables companies to win better alignment with their markets and customers in the long run, and help stem the growing tide of confrontation. Strategic Ethics And Social Responsibility Strategic ethics and social responsibility are two of the most important, yet perhaps most misunderstood concerns in the world of business today. By their very nature, these fields are controversial, and there is no universally accepted approach for solving their questions. On the other hand, government is encouraging organizational accountability for ethical conduct, and organisations are being asked to prevent and control misconduct by implementing ethics programs. By defining strategic ethics, we can link and compare it with the concept of social responsibility. In this way, we can examine applications in the business context, thus drawing conclusions about their roles in strategy. (Ferrell, 2000, 119-23) With the competing demands from different stakeholders, Corporate Social Responsibility is becoming more important in an organisation. Corporate enterprises are starting to recognize that they have a wider responsibility to the communities within which they operate. Research has shown that by implementing social responsibilities, a win-win situation can be achieved between the company and its stakeholders. Social responsibility is the obligation a business assumes toward society. Jennings (2003:6)

Tuesday, August 27, 2019

Case study Essay Example | Topics and Well Written Essays - 1500 words

Case study - Essay Example The potential for conflict arses when the conditions under which the service is provided is poor. High High High Identify their changing needs and make the necessary changes to facilitate them Suppliers Interested in continued business with the company. Conflict can arise when they also compete with Garden City Ltd Moderate Moderate Moderate Ensure that more than one supplier is used so that shortages can be avoided. Employees Interested in maintaining their jobs Moderate Moderate Moderate Train them and ensure that they are motivated so that they can provide quality customer service Shareholders Interested in the profitability of the business and maintaining or improving their net worth. Moderate Moderate Moderate Ensure that the business maintains or increases its value so that they can sell their shares easily. Manage it in such a way that people will be willing to invest in the company The Community Interested in the continuity of the business. Potential for conflicts may arise i f the company is not obeying government rules and regulations Low to Moderate Moderate Moderate The company needs to ensure that it meets its obligations in relation to the environment and make contributions to the uplift the community. Loan Creditors Collecting debts as they fall due. Borrowing in excess of certain limits and expending funds on unprofitable projects place them at risk and are likely to cause conflicts. Moderate Moderate Moderate Avoid conflicts and ensure business continuity by ensuring that agreements are adhered to. The table shows six of the stakeholders of Garden City Ltd - customers, suppliers, employees, shareholders, the community in which the business is operated and loan creditors. It shows their main interest and matters that could potentially cause conflict. It also shows their level of influence, importance and net impact. Based on the information provided by Sally the customers are the stakeholders with a high level of power and influence, importance a nd net impact. It therefore means their needs should be satisfied if Garden City Ltd wishes to remain in business. The other stakeholders are not as influential and important as customers. Without customers the business ceases to exist. However, it is important to note that loan creditors can wield a lot of power, especially when a company is in financial distress. A business’s ability to remain in good favour with loan creditors depends on how its finances are managed and whether it discharges its obligations when they are due. Anything to the contrary may result in loan creditors using their powers to take over the assets of the business. Although the shareholders are owners of the business the influence that they wield depends on the percentage of shares that they own. The decisions that management makes are highly likely to coincide with the interest of the customers. Maintaining shareholder value is of paramount importance. The community has the power to bind the company to act in accordance with government regulations. It is through the community that companies find a supply of workers to

Monday, August 26, 2019

Midlands Auto-Parts Limited Essay Example | Topics and Well Written Essays - 1500 words

Midlands Auto-Parts Limited - Essay Example However, after the emergence of the object-oriented languages new development technologies have turned out to be gradually more and more well-liked as well as extensively utilized in industrial businesses and university organizations (Firesmith, 1991; Holt, 2009; Stair & Reynolds, 2003). The object oriented development methodology is a components based system development methodology. Object oriented development methodology emphasizes on the creation of classes that encapsulates both data and algorithm used to manipulate the data. The main intention of the object oriented software development methodology is to develop a class that would be reusable to different applications and computer based system architecture (Pressman, 2001). In addition, object oriented development methodology incorporates lot of working functionalities of the spiral software development methodology. It is also an evolutionary system development methodology (Sommerville, 2004). Human resource required: This object oriented development methodology is more related to spiral model for the development of the overall system. In this way in this software development methodology there is no need of large development staff as compared to system size, because each problem is broken into small workable functions (Pressman, 2001). Resources needed: Due to less human resource working for system development through object oriented development methodology, there are fewer resources required for development of system (Pressman, 2001). Development domain: Object oriented development methodology is mostly used for huge application development that encompasses major aspect of reusability. It is also most excellent for complicated project for the reason that it develops system though components based approach (Pressman, 2001). The main similarity in this development methodology and object oriented methodology is the main phases of the system development. The system

Sunday, August 25, 2019

Edgar Allen Poe Research Paper Example | Topics and Well Written Essays - 1000 words

Edgar Allen Poe - Research Paper Example Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809 (Kennedy, 2001, 19). Personal misfortunes were, sadly, a persistent episode during his lifetime. He never met his father who abandoned his mother. His mother died from tuberculosis. After his parents’ death Edgar was adopted by Frances and John Allan, a rich trader in Richmond, Virginia (Kennedy, 2001). From the very beginning of Poe’s authorial vocation, he adored creating verses for the most important persons in his life. Soon after, when he reached maturity and understood life’s unpleasant realities, his narratives became more disquieting and darker, possibly because of his overindulgence in alcohol and drugs (Magistrale, 2001). His horror tales are still regarded as one of the most chilling and frightening tales ever written, and, due to this, several literary scholars contemplated on the possible sources of these dark themes. Numerous literature activists and historians have assumed that h is problematic love life was the root whereas others have pointed to his drug and alcohol addiction (Magistrale, 2001). ... Poe implanted this in his famed masterpiece Alone (Hoffman, 1998, 38): â€Å"From childhood’s hour, I have not been as others were; I have not seen as others saw; I could not bring my passions from a common spring.† As mentioned above, several of the most significant persons in his life were a vast source of influence because of their deaths. His reaction to death consistently included more heightened addiction to alcohol and drugs (Kennedy, 2001); hence, it is difficult to make a decisive difference between the influences of Poe’s individual loved ones. Nevertheless, since the deaths happened prior to the drugs and alcohol addiction, it was only death which occupied the utmost position in his life, bringing about series of self-destruction that sooner or later put an end on his own existence (Kennedy, 2001). In spite of his personal misfortunes, nevertheless, he stays as one of the most treasured and broadly celebrated of all American authors. His disturbing and frightening tales and poems will survive through ages and be read by innumerable people from various societies and different eras, a reality which would have certainly given some spring of calm for this agonized, gifted, and disturbed individual. Almost every well-known author that came after Poe, embodying practically all national literatures, was familiar with him, and writers who were not personally influenced by his idea were compelled somehow to recognize it, if simply in a feat of denial (Kennedy, 2001). The reputation and significance of Poe as an author were at first freed from the nasty rumors of Rufus Griswold, his literary architect, by the determined attempts of Charles Baudelaire, a French writer (Magistrale, 2001). The influence of Poe on 19th century French literature

Saturday, August 24, 2019

Brief critique Essay Example | Topics and Well Written Essays - 250 words

Brief critique - Essay Example The sources of the vitamin are the vegetables which consist of greens, tomatoes, and pieces of onions. The protein in the advertised meal is from the chicken that is sandwiched. The baked part of the sandwich is the main source of carbohydrates. The presence of all important nutrients in the advertised meal makes limcoonalds.com a good site to visit when in need of a balanced diet. Additionally, the use of promotions such as â€Å"Big Mac ®Ã¢â‚¬  when a person visits the site limcoonalds.com makes many clients to register as the customers of the â€Å"m I’m lovin’ it.† Despite this advertisement appearing very appealing to the consumers of fast foods, it has some weaknesses that make me dislike it. For instance, it has not provided any information about the physical location of the cafà © selling the meal (Smith 17). It is also evident that the advertisement has not unraveled the price of the meal its advertising. Additionally, it has not provided any inform ation on the ratio of ingredients making up the advertised food. The lack of information pertaining the ingredients, price, and location of the selling spot makes the advertisement less important to the

Friday, August 23, 2019

Communication Process in the workplace Essay Example | Topics and Well Written Essays - 1250 words

Communication Process in the workplace - Essay Example In order to effectively deal with the managerial challenges that face their firms, managers emulates effective communication that is also essential in creation of a strong culture for example in aspects dealing with ethics (Laurie, 1989). AC 1.2 The communication cycle starts from the sender. This is the person who provides the first message that is coded in nature. For the sender to effectively send his or her message, he or she must select an appropriate medium or channel of communication. Through the medium, the message is directed to the receiver who then decodes the message in order to understand it. The receiver then sends a feedback to the sender, an indication that the receiver has understood the message. The communication cycle starts once more. AC 1.3 In their efforts to enhance communication in the work place, managers are faced with various barriers that affect their communication process. One of the major barriers to communication is omission of information by the sender . In case the sender omits a certain point during the communication it may affect all stages in the communication cycle making it difficult for the receiver to understand it. The second barrier is communication overload. ... AC 1.4 Thus, there is need to adopt various strategies to overcome the potential barriers to communication. For example, to overcome the barrier incurred due to use of contradicting signs, sender must use direct simple language that easily decoded by the receiver. Additionally, senders must emulate the culture of use of face-to-face communication that is known to be direct and easily understandable by the receivers (Laurie, 1989). Similarly, senders must reinforce their words with actions especially when communicating to large audience. Section 2: Understanding the methods of communication AC 2.1 One of the major methods of written communication is email. This entails use of internet sites such as Gmail and yahoo to send messages to the receivers. For effective communication through email, the sender and the receiver must have email addresses. Similarly, they should have an access to a computer with an internet connection. Emails are used to inform the applicants for example on the r esults of the interview. It can also be used by departmental managers to inform the employees on the date and venue of a meeting. Another example of a written communication is magazines. This entails writing a message on a booklet with the intention of informing the public or the consumers about the brands available in the market as well their prices and distribution centres. A good example of a method of oral communication is face to face. In a workplace, oral communication is used during the interviewing of new employees as well as during the training of the existing workers. AC 2.2 One of the main advantages of written methods of